Glossary banner ad

Glossary: Banner Ad

by Mary Lutz on December 3, 2008

An online ad on a web page that links to another website or landing page. Banner ads are one of the first methods of advertising on the web. They have different costs depending on how much traffic and page views the website gets, and can cost up to $150,000 per month!

But don’t let that scare you; most don’t cost anything near that amount. Banner ads get their name because they are placed at the top or bottom of a web page, however, they can also be placed on the sides of the website content.

Banner ads can benefit mom blogs in the following ways:

1. You can have advertisers pay you to post their banner ad on your blog.

2. You can have your banner ad posted on other web sites and blogs, driving traffic to your mom blog.

3. You can post your affiliate banner ads on your mom blog.

If you choose one or both of those, you need to do so strategically, to produce the best results. If you choose to have other advertisers post their banner ads on your site, you want to make sure they are selling something you approve of and that isn’t going to compete with your product or service directly, so you will want to do a little research first. Same goes when placing your ad on other sites.

Your banner will need to be eye-catching and strategically placed. For help with strategically placing your banner ad, read this.

If you think this type of advertising is for you, then go check it out Appetite for Design.

Shannon Smith, the work at home mom who owns the site, will custom design a banner ad, according to your needs and specifications; all for a very reasonable amount.

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