The Trouble With Mom Bloggers

February 12, 2009 by Kelly 

This is a guest post by mom blogger, Carrie Lauth.trouble-ahead

Last weekend, I spent two days with 250 mom bloggers.

I had a blast. I made new friends. I shared pizza, beer, chocolate, a chick flick, a dance floor, handsome Greek opera singers, a painfully slow wi-fi connection, elevators and a hotel room with funny, intelligent, beautiful, artistic, nutty, gifted, amazing women.

Still, the experience left me wanting.

Why? Because there was something that bothered me about the mom bloggers. Not all of them, mind you, but a goodly portion. So I decided to write this article to name what it is that troubled me.

The trouble with mom bloggers is that they don’t value their blog enough

For a lot of us, blogging is a hobby. For others among us, it’s a business. For some it’s both. Either way, your blog is a valuable vehicle that you can leverage for more income, more publicity, more friends, more sanity, or more whatever it is you’re seeking.

Treat it like the valuable resource it is, and it will respond accordingly. The first step? Publish it on your own domain, not a free blog subdomain. If it’s not worth $10 a year to you, why would anyone else take it seriously?

The trouble with mom bloggers is they don’t value their time enough

A lot of mom bloggers are writing for others (expanding their business) at no real benefit to themselves. Many are writing amazing product reviews for companies without pay (or without monetization that would earn them income in the future) and giving these companies (with huge marketing budgets!) free advertising.

Even if you have no interest in earning income from your blog, it’s smart to at least learn the basics of monetization so that if your situation changes, you CAN turn on the income faucet. At the very least, since writing for your blog takes time away from other activities, why not earn something for your time? In the economic times we live in, it’s just smart.

The trouble with mom bloggers is they don’t value their sidebar enough

When I visit mom blogs and see dozens of buttons that exist to look cutesy or to advertise their friends, I cringe inside. A blogroll is a great idea, but it’s best to put it on one page of your blog. I’m all about promoting other moms with my blog posts, but the links on your sidebar that every one of your visitors see each time they visit your blog should benefit you more directly. They should either direct people deeper into your content or to encourage them to sign up for your newsletter or RSS feed, or monetized with affiliate links.

The trouble with mom bloggers is they don’t value their expertise enough

I know many mom bloggers who are much smarter than me, who are far better writers, who are funny and make me laugh out loud and spit coffee at my computer screen or who have seemingly limitless knowledge on a particular subject. I wonder why more mom bloggers don’t have their own information product (ebook, workbook, audio) to sell? Whether it’s an ebook with their best kid crafting projects or healthy recipes or printable home management and organization lists, a mom blogger could easily create an income stream by pasting some of her best blog posts and tips into a product to sell.

If you’re a mom blogger reading this article, consider it a personal challenge to see how much more you can value yourself, your words and your blog.


Carrie Lauth has been blogging for over 5 years. Her mom blog is at Natural Moms Talk Radio, where she talks about natural parenting as a newly single mom. Carrie Lauth is her business blog, where she shares free tips for making money from your blog.

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Comments

15 Responses to “The Trouble With Mom Bloggers”

  1. Marie on February 12th, 2009 10:30 pm

    Awesome article Carrie! I agree - this is how I started blogging a few years back. I have learned so much though and now am happy cause I make money blogging.

    Marie´s last blog post..Weight Loss and Exercise Misconceptions

  2. ALyssa Avant on February 12th, 2009 10:32 pm

    Carrie,

    I knew I was left wanting something. You hit the nail on the head with this. I felt as if they needed to know MORE! AMen I couldn’t have said it better myself!

    Your MM buddy,
    Alyssa

  3. Melitsa on February 12th, 2009 10:32 pm

    Good tips Carrie. I especially like the sidebar one. Something to think about. Sometimes we need a little push.

    Melitsa´s last blog post..Carnival of Parenting Podcasts No.21

  4. Courtney-Gift Mommy on February 12th, 2009 10:40 pm

    I really enjoyed this! I’m a new blogger and will be using your advice! Thanks again!

    Courtney-Gift Mommy´s last blog post..Necklush

  5. Marya on February 12th, 2009 11:00 pm

    Thanks for the tips!

    Marya´s last blog post..1000 Words

  6. Lexi on February 12th, 2009 11:42 pm

    Terrific article, Carrie! And so true, especially the part about valuing our expertise. I am in the process of creating my first E-book myself, and have a list of other infoproducts I’d like to produce in the future.

    I just hope I am able to follow through not let anything get in my way. But I have to tell you, a few times while writing this E-book, I just wanted to scrap everything because I didn’t believe in myself. Fortunately, I have gotten a lot of moral support from fellow WAHMs and other Internet marketers… and I will get this E-book done and out in the market - that’s a promise!

    Lexi´s last blog post..The Unlimited Freelancer: A Review

  7. Felicia - I Complete Me on February 13th, 2009 4:53 pm

    This is such a great article. The parts that hit me was the sidebar and the expertise. I use to put a blogroll on my sidebar, but now that I have a new layout I am definitely going to change it so it can be on it’s own page.

    As far as being an expert and having products. I am definitely going to push myself. I am currently working on a e-book/book haven’t decided as yet and I would like to produce some other products that I have done for myself that I really don’t see on the market. I am new to blogging so getting this information at this stage in my blogging career is so valuable.

    Felicia - I Complete Me´s last blog post..The Perfect Marriage

  8. [email protected] on February 13th, 2009 6:03 pm

    Carrie,

    What a great article! I love how you are so eager to see other moms succeed. You’ve given me lots of things to think about and tackle on my blog.

    Heather

    [email protected]´s last blog post..Smart clothing purchases for children

  9. Nell @ casual friday everyday on February 13th, 2009 6:05 pm

    You’re such a beautiful woman, Carrie. I’m always taken aback by how naturally beautiful you are.

    Now that we got that out of the way I have to say I agree.

    What I’d like to see more of is Mommy Bloggers using affiliate links to promote things. I often see Mommy Bloggers linking to sites that offer affiliate programs and yet they are just linking to the homepage and not using an aff link.

    There are many HUGE Mommy Bloggers that have LOADS of traffic and commenters and loyal readers that could be making a lot more money than they are.

    Maybe they don’t want to but if you’re going to mention a product anyway why not use an affiliate link?

    Nell

    Nell @ casual friday everyday´s last blog post..The Secret

  10. LaTara on February 13th, 2009 6:09 pm

    Great article Carrie! As always you leave me with food for thought. I so agree with the sidebar thing and the blogroll. I do have awesome mom bloggers on a page of resources and i think that works well :)
    LaTara´s last blog post..Woman You Are Virtuous by Design

  11. Barbara on February 13th, 2009 6:36 pm

    Excellent post! I’ve discovered lately a lot of big name mom bloggers and when I visit their sites, they are hosted on blogspot, and there is so much noise on the sidebar I can’t even concentrate to read the posts. The success potential is there, ready to be tapped.

    Barbara´s last blog post..Friday Faves Feb 13

  12. Beth Rosen on February 13th, 2009 6:57 pm

    Great post, and it was so great to meet you just talking with you motivated me..I have to start working smart..thanks for the great tips…I need too know so much more and look forward to continuing our conversation from Blissdom. I also have an idea that I want to talk with you about..so I will call you now!!! Thanks Beth

    Beth Rosen´s last blog post..Another nincompoop blogger moment!

  13. Nanette on February 13th, 2009 7:15 pm

    Great post Carrie. While I want to make money from my blog, I’m afraid ads might turn people off.

    Nanette´s last blog post..Disorganized Mommy

  14. Lucia on February 13th, 2009 10:32 pm

    Great article! Isn’t it interesting the recurring them of how women continually under value themselves, whether it be blogging, their job, their value as a wife and mother… the list goes on. Ladies, we should all keep in mind that we are a powerful force in the economy, to family values, and more. Don’t sell yourself short, ever!

    Cheers from Vancouver, Canada!
    Lucia

    Lucia´s last blog post..25% Off Chapters Indigo (In-Store Coupon)

  15. Becca on February 16th, 2009 12:57 am

    I think you’re right on target with this. Why do so many women lose confidence in themselves when they become Mommies? Sad. Thanks for point this out.

    :-)

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