Those Crazy Feedburner Numbers
January 21, 2009 by Kelly
As bloggers, we keep a close eye on our RSS subscribership.
It is one of the measures we use to consider how successful we are at engaging our readers. If our readers enjoy our content and have an understanding of how RSS works, they subscribe to our feed in order to not miss future posts.
I love to see growing RSS subscriber numbers and really hate to see the number shrink – and since Feedburner (my RSS tool of choice) numbers are influenced by so many different factors on a daily basis – I have learned not to over react to sudden changes.
Here’s a great post from Feedburner about the ups and downs we see.
Like today – when I look at my RSS subscriber numbers and see about half of the normal amount – I won’t panic. Somewhere some reporting structure is misbehaving and I’m confident that the powers that be are working on it.
If you’d like to learn more about how Feedburner numbers are calculated, this post from their blog is most illuminating.