Posting more than once a day

Posting More Than Once A Day?

January 28, 2009 by Kelly

This week I upped my blogging intern’s posting rate to two per day.  She soon asked me why since she looked around at other mom bloggers and didn’t see anyone else doing it.  (I know that some are – she just hasn’t been around long enough to see a wide range of blogging styles.)

I’m glad she asked.  Remember, the goal in this internship is for her to understand all the reasons why.

The ‘how often to post’ questions has been around for a long time and there are a lot of different opinions on it.  It really boils down to the purpose of your blog and the type of content you want to share.  Liz Strauss has written a great post about this.

Family Foodies is intended to be a daily blog and a weekly podcast.  (The podcast is on an extended hiatus.)  As a daily blog, it is our intention to provide a LOT of great bite sized resources, recipes and family foodie friendly content.

Why?  Because families eat three meals and three snacks a day.  Moms and Dads (whoever does the cooking) is thinking about food, shopping and meal planning a LOT during the day.

From a monetization point of view, more daily posts = more daily page views and that’s great for our ad network income and for reader exposure to our related offers.

That is why I want Family Foodies to have more than one post per day.  I’d be happy if we had three or four posts per day – but I won’t put that kind of pressure on one intern

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